Flogging, Flogging

The dead horse. Sometimes you've gotta let it lie!

The other day I was giving a presentation about communication for a piece of work. I explained the usual stuff.

Where are you, where do you want to go, how are you going to get there? How can progress be measured? They seemed to take it on board – we will see.

I was making the point that just because communication has taken place doesn’t mean it is effective. Yesterday I had several instances of communication.

In one, the person I was talking to clearly had no understanding of what I was talking about and did not value the sort of work I was proposing that the company should commission. It was basic stuff that would greatly enhance and professionalise their image. But no. DHF – dead horse flogging.

Of another, the less said the better. It has been fraught and difficult also from day one.

As George Bernard Shaw said: ‘The single biggest problem in communication is the illusion that it has taken place.’

A business without communication is like Hamlet without the prince. The rest my friends, is silence. So, if any of this rings a bell, lend me your ears!

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