Eight Steps to Communication Success

The Illusion of Communication

‘The single biggest problem in communication is the illusion that it has taken place.’

George Bernard Shaw

Communicate Well

Most organisations communicate badly. The senior management are usually blind to this problem, they think they are doing a great job, issuing information. So, it is down to the hapless communications person to address these issues.


1            What do we need to accomplish? What is the objective/need

2            How can communication help?

3            What do we need to communicate?

4            With whom do we need to communicate? (Audience segmentation)

5            What tools do we use?

6            In what order do we communicate with our audiences?

7            Measure: Define what success will look like?

8            Carry out the plan. Listen for response/track effectiveness.

Adjust as required.



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